Consumers trust is moving from brands to client audits. So what does that mean for your business? In the times of yore, when extraordinary information was precarious to get, brands served as quality markers. With next to no information around, you felt more secure acquiring an advanced cell from Sony, booking a room at a Hilton, or getting a Hoover vacuum.
Today, when purchasers rely on upon reviews from experts or distinctive customers on sites like Engadget, Tripadvisor, Yelp, or Amazon,...
4 Questions About Consumers Trust
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